Crawl budget explained — and how to optimize it
How Googlebot allocates crawl budget, why it matters for large sites, and what kills it — faceted URLs, redirect chains, soft 404s. Practical fixes inside.
SEO
Search engine optimization, ranking, technical SEO and visibility in Google.
5 articles
Dofollow vs nofollow links — what they are and when to use them
Dofollow, nofollow, sponsored, ugc — what each link attribute does, where Google still counts equity, and when nofollow is the right call (and when it's lazy).
Most common SEO mistakes on business websites (and how to avoid them)
The SEO mistakes that quietly tank business sites — duplicate titles, broken canonicals, blocked CSS, image-only H1s, ignored 404s. Each one with a concrete fix.
SEO for AI search — how to optimize for ChatGPT, Perplexity, Google AI Overviews
Generative Engine Optimization in plain English — llms.txt, structured data, citation patterns and what actually gets your brand mentioned by ChatGPT, Perplexity and Google AI Overviews.
What is SEO and how to actually do it right
SEO is on-page, off-page and technical work that earns rankings. Here's what actually moves the needle in 2026 — tools, signals, budgets, and what to ignore.
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